In conversation with the Head of Golnoor's Energy Optimization Market Development Office
This report examines Golnoor's role in advancing innovative investment models and implementing national lighting optimization projects. As the largest private investor in this field, Golnoor has established a distinctive position in the country's lighting industry by leveraging domestic manufacturing capacity, developing new technologies, and adopting economic models based on sustainable energy savings. Golnoor's active presence in urban and inter-provincial projects also reflects the company's influential role in improving efficiency, reducing costs, and enhancing the sustainability of the national lighting network.
The specialized session entitled «Investment Models, Case Studies, and Strengthening Implementation Tools» was held on Friday, 14 November 2025, as part of the 15th International Renewable Energy and Energy Efficiency Exhibition, with the participation of managers, specialists, and decision-makers from the energy sector at the Tehran International Permanent Fairground.
The session was organized to review innovative investment models, revisit practical experiences, and analyze implementation challenges in energy consumption optimization projects.
During the event, experts from various sectors of the energy industry presented their views, analyzed key trends, and shared their experiences in demand-side management, energy markets, and the modernization of lighting infrastructure.
Golnoor, as the largest private manufacturer of lighting equipment in the country and the region, had a prominent and influential presence at this session.
At the event, Milad Malekian (Head of Golnoor's Energy Optimization Market Development Office), representing the company, delivered a comprehensive presentation on Golnoor's strategic role in the transformation of the lighting industry and national energy consumption optimization projects.
Reviewing four decades of Golnoor's activity in the lighting industry, he emphasized that the company today is not merely an equipment manufacturer; rather, it is a key player in national energy management that, by entering the «full project execution chain,» plays a role that extends far beyond that of a traditional manufacturer.
Noting that Golnoor is the largest and only private-sector investor in lighting optimization projects based on the energy savings certificate repayment model, he explained:
«As the first manufacturer to bring innovative investment models into the implementation phase, Golnoor has secured a significant share in national projects to modernize and upgrade urban and roadway lighting systems. This model enables executive bodies, municipalities, and distribution companies to implement projects without requiring upfront budget allocation and to repay investments from sustained energy savings—a approach that has today become a successful model in demand-side management.»
Malekian went on to outline Golnoor's role across the value chain of optimization projects, including:
Design and manufacture of high optical-efficiency equipment
Development of economic models for savings-based investments
Large-scale project implementation across the distribution network
Monitoring of equipment performance
Provision of technical and economic reports to ensure sustained efficiency
He emphasized that this integrated approach, grounded in technical expertise and practical experience, has established a distinctive position for Golnoor in the country's lighting industry.
He added: «Implementing urban lighting optimization projects, in addition to reducing energy consumption, improves grid stability, enhances road safety, reduces light pollution, and lowers equipment maintenance costs. Successful implementation experiences in several provinces across the country provide clear evidence of the effectiveness of these models.»
In closing, the Head of Golnoor's Energy Optimization Market Development Office, referring to domestic manufacturing capabilities, an extensive project execution network, and practical experience with advanced investment models, stated:
«Golnoor is ready to play a more prominent role in the country's future projects by leveraging its technological infrastructure and skilled workforce, and to help pave the way for the sustainable development of the lighting industry.»
The first national conference on sustainability in man-made environments was held on Wednesday, December 15, 1402 to Thursday, December 16, 1402 by Isfahan Islamic Azad University (Khorasgan) in Isfahan city with the support of Glenor company.
"Bright Vision" educational boot camp was held in Kish Island with the presence of sales and marketing colleagues, Glenor's board of directors and all representatives of this company from all over Iran.
Acquaintance with the latest achievements of the lighting industry, introduction of the Andromeda system and the new generation of street lights at the invitation of the country's road management and road transport organization
